Feedwater has recently embarked on a corporate image project to renew the company brand look and feel.This has started with a new refreshed logo to better reflect modern design aesthetic and the company’s modern outlook.
The logo’s long term drop icon has been updated to a two tone orange and blue with an altered meaning. The orange outline now reflects the power of Feedwater chemicals to provide system protection by offering a film or seal against the issues water can cause to them.
Additional to this all internal and external Feedwater documentation has had a design overhaul which will be reflected in the coming weeks and months with both practical and design improvements.
The main reason for the new design is to reflect the companies push towards greater web and digital focus in it’s communication and services. The complete rebuild of the company website was commissioned to offer a greater user experience for both PC and tablet and mobile browsers as well as the new water treatment web shop addition this has given an opportunity to coincide a company image update.